Established in January 1997, the DTCM has two main areas
of responsibility. The first of these includes all the functions
of the former Dubai Commerce and Tourism Promotion Board
(DCTPB), which had been in existence since 1989 and concentrated
on the international promotion of Dubais commerce
and tourism interests. The DTCMs second main area
of responsibility is as the principal authority for the
planning, supervision and development of the tourism sector
in the emirate.
Underlining
the importance attached to tourism development at the
highest level, the DTCMs Chairman is His Highness
General Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince
of Dubai and UAE Minister of Defence. Its Director-General
is Khalid A. bin Sulayem.
As
part of its marketing role, the DTCM plans and implements
an integrated programme of international promotions and
publicity activities. This programme includes exhibition
participation, marketing visits, presentations and roadshows,
familiarisation and assisted visits, advertising brochure
production and distribution, media relations and enquiry
information services.
In
addition to its head office in Dubai, the DTCM has 14
overseas offices. They are located in Philadelphia (covering
North America East and Central), Los Angeles (North
America West Coast), London (the UK and Ireland),
Paris (France), Frankfurt (Germany), Stockholm (Scandinavia),
Milan (Italy), Moscow (the Russian Federation, CIS and
Baltic States), Nairobi (East Africa), Johannesburg (South
Africa), Mumbai (India), Hong Kong (Far East), Tokyo (Japan)
and Sydney (Australia and New Zealand).
In
assuming its administrative responsibilities within Dubai,
the DTCM has now taken over the licensing of hotels, hotel
apartments, tour operators, tourist transport companies
and travel agents. Its supervisory role also covers all
touristic, archaeological and heritage sites, tourism
conferences and exhibitions, the operation of tourist
information services and the organisation and licensing
of tour guides.
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