
Since it opened in 1986, the retail complex has won countless
awards for marketing, quality, efficiency, advertising and
business enterprise. Brilliantly researched and designed,
Abu Dhabi Duty Free pioneered the shop-in-shop concept with
branded corners for various prestigious international brands
such as Gucci, Versace, Christian Dior, Yves St.Laurent
and many more, their open layouts making it easy for customers
to browse and choose. There are no counters, no queues and
no aggressive sales people.
As for
the merchandise, the range is vast and exciting with gold
and electronic items being the biggest sellers. Local antiques
and souvenirs are sold here too, sharing the space with
international branded goods, including watches, fashions,
cameras, toys, perfumes and leathergoods. Small purchases
are equally well covered- a book to read on the plane, confectionery
to take home to the children, or necessities like pharmaceuticals
and toiletries, all displayed in a spectacular setting.
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